Dentistry for Everyone is a new concept of dental clinic powered by technology, aiming to eliminate roadblocks in dental care. This includes full transparency regarding treatment plans, online booking, automated reminders, streamlined check-ins, and more. The clinic is on a mission to provide affordable basic dental care for everyone.
The clinic needed a brand visual identity that challenges the idea of a cold and impersonal clinic. Focusing primarily on Millennials and Gen Z, the clinic sought a visual identity that is approachable, smart, and a bit witty.