Money Mart, a financial services company, provides instalment loans, cash advances, check cashing, prepaid cards, and money transfer services, all centred around the principle of prioritizing people. After a period of absence from the online sphere, the company has revitalized its brand with the aim of becoming a pioneering force in physical financial services. Their objective: increase foot traffic by 10%.

To accomplish this, Money Mart engaged an agency to refine their visual identity. My agency and I were tasked with enhancing their online and DOOH presence. Upon receiving the initial creative materials from the other agency, we swiftly recognized opportunities for optimization. We introduced elements such as human faces, dynamic movements, and compelling calls to action to drive traffic to their physical locations.