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Other.™

Project overview
ClientOther.™IndustryMarketing AgencyYear2023ServiceBrand story, branding design, web design

Other.™ is a digital marketing agency focused on performance. They were going under a transition in their journey, shifting from a startup model to an established agency. Other.™ aims to set new standards and emerge as a leader in performance marketing. Their objective was to refresh their brand and embody their desired identity: the number one trusted performance marketing agency and inspire others to follow their lead.

Reflection

I’ve been working with Other.™ for the past 5 years, witnessing the organization’s growth. As one of the OG members, I was thrilled to contribute to this project.

Although it presented challenges, it felt like building my own portfolio — navigating through moments of overthinking and a persistent ‘It’s never good enough’ mindset. However, with the guidance of my director, I successfully overcame that feeling. He generously shared his valuable methodology with me.

This project taught me the power of reflection, prompting me to step back and consider who we were five years ago, who we are now, and what we’re striving to achieve.

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