In recent years, Canada’s population has grown significantly, with the number of newcomers increasing rapidly. As a result, cities have been constructing smaller condo buildings, leaving residents with limited space to store their belongings. Second Closet is here to assist them in keeping their possessions safe and secure. Our mission as a team was to develop the creative direction for an OOH/DOOH and paid social campaign. that could be adapted to each city. For instance, in the Vancouver campaign, we included more outdoor equipment to reflect the city’s lifestyle. In Ottawa, recognizing the family-oriented audience, we incorporated items for a child’s room.
Working on my first Out-Of-Home (OOH) project was an exciting experience. It helped me understand the need for tailored strategies. Canada is very diverse, each city and province has its unique character. On a personal level, seeing my work in public spaces and hearing people remember our campaigns is deeply gratifying. It confirms the lasting impression my efforts have made.
