Reflection

I have a discerning palate when it comes to food, but the moment I tasted one of the Sweets from the Earth treats, I sensed a hidden potential. It’s a brand I genuinely adore and support, and I wanted to illustrate its potential for a better connection with its audience (yes, I’m part of that audience). I’ve learned that when you deeply care about something, time becomes inconspicuous. The project received positive feedback, but unfortunately, the COVID situation delayed its progress. I remain hopeful that they will consider adopting this rebrand in the future.